“It is all about money, honey!” So, you started your blog/website and of course you do not wish to do charity by not monetizing it. Welcome Google Ad sense- the ‘elusive angel’ who will bless you to monetize your blog/ website. The ‘angel’ had been kinder in the past, but with unscrupulous website owners and bloggers around, the ‘angel’ has become strict. Let’s look at how the ‘angel’ decides to bestow her ‘kindness’ and let you earn money through your blog or website.
“Is the content worthy?”
The quality as well as the quantity of your blog/ website content is the foremost criteria. The content should be original-not at all plagiarized. Each post should be of more than 500 words at the least and a minimum of 70 posts are required before you even think of applying for AdSense. Also, apart from English, if you are writing in any other popular languages, you might fare better in getting AdSense approval.
“Is there any value to the content?”
Your content should not be related to pornographic/ illegal items/ drugs or any other similar content- the ‘angel’ hates such content. Provide valuable content which is read by quality audience and which in turn will make positive impression in front of AdSense.
“What is the name of the blog/website?”
One should have a custom domain name before applying for AdSense. It was earlier seen that AdSense approved blogs/ websites with domain names like ‘blogspot.com’ or wordpress.com’. But gone are those golden days! A unique domain name which has to be at least 6 months old can apply for AdSense.
“How is the blog/website?”
It has been explicitly mentioned in AdSense program policies that the websites showing Google Ads should have easy navigation. Changing user preferences, redirecting users to unwanted websites, initiating downloads or including malware/ pop ups/pop-unders are strictly prohibited.
“What else is there in this blog/website?”
Your website/ blog needs to have pages- About Us page, contact us page, pages having Disclaimer and privacy policy to make sure that Ad Sense does not reject you. I feel it is always a good practice to authenticate yourself through such pages even when you are not applying for AdSense; your audience can connect well with you.
“Does this fellow use any other methods which are prohibited?”
Make sure that your website/ blog does not contain any thing that has been clearly mentioned as violation in AdSense policy. Things like chat boxes which might persuade people to click on the Google Ads are a complete no.
“How is the traffic”?
Google AdSense does not tolerate any deceptive methods to generate traffic. So, please defer yourself from using any methods to generate paid traffic/ paid clicks etc. Business through fair means is the underline message in AdSense.
“What other advertising programs the website is using?”
It is advisable that while applying for Google AdSense, resist applying for or using any other advertising programs till you get approval from AdSense. Nowhere it is mentioned that working with other advertising programs will lead to disapproval from AdSense, but why to take chance?
“What is the age of the owner?”
Kids are not supposed to use AdSense! Like most of the things in life, you need to be above 18 years of age to register for AdSense.
“Does this adult have a Google account?”
Google account (Gmail account) is a must to start with AdSense.
“Is the website/blog registered with Webmaster?”
It is well-known that you need to submit your blog/ website with Google Webmaster to index it, thereby making your website/ blog easily searchable in the search engine. Google AdSense takes a note of this while approving the applications; it has been mentioned in the policy.
“Are any Google widgets used?”
Putting Google widgets like Google +1 button, Google+ author etc will definitely increase your chance of getting approved by AdSense. Please keep in mind that Google wants to promote itself as much as possible through the users and it does not take a big effort to put the Google widgets in your website if you are looking for AdSense approval. After all, business means win-win situation for both the parties.
After meeting all the necessary requirements, just pray that the “angel” seems satisfied with your blog/website and ‘blesses’ you with her ‘kindness’!
Google can only be intersted in monetizing contents they find useful and original. So before you apply for adsense you must ensure to have a site with good daily traffic and contents, good engagements else even when your account is approved you will struggle to earn money from it.