The main motto of any website is to reach out to as many people as possible. The service offered by the website is of no use if the audience does not even know about it. As we have seen in the earlier articles, the concept of promoting a website comes from the target of bringing in quality traffic. So, let’s hope that traffic has started visiting your website. But how to watch it? How many people are visiting the website? Where your website ranks in this rat race?
Monitoring in terms of traffic insights- Google Trends for websites:
Using Google Trends, one can get details about the traffic and geographic visitation patterns of the favorite websites. Comparing data for up to five websites and viewing related sites; knowing the top searches for each website-Google Trends can be really helpful.
Monitoring in terms of Traffic Rankings– Alexa
Alexa traffic ranks need no introduction. It shows how a particular website is popular than your website in terms of pageviews, reach and other parameters. Comparison metrics like Audience data and Clickstream data are very useful to understand the competition and the audience. Also, search analytics provides terms which your competitors are using for getting traffic.
Monitoring in terms of feeds– Feed Compare
Feed Compare lets you to quickly compare FeedBurner subscriber statistics for up to four websites in one session. The subscriber count can be checked for any given day within a time period of twenty-four months. How many people subscribe to your website feeds? And what is the subscriber number for your competitor’s website? It becomes naturally important to see subscriber report to monitor your website’s performance.
Monitoring in terms of real-time activity– Quantcast
Quantcast tool to measure real-time audience activity; it lets you see your website’s activity in relation to your competitor’s. The best part is you can understand your online, mobile web and mobile app audience with detailed demographic, geographic and lifestyle information. As a publisher, it helps in attracting advertisers on the basis of various platforms used by the audience.
Monitoring in terms of overall metrics– Website Outlook
WebsiteOutlook gives a summary of information like traffic rank by Alexa, total page views, location, ads revenue, number of back links etc.
Monitoring in terms of keywords search– SEMrush
What are the keywords that lead to a visitor landing on your competitor’s website? Isn’t it useful to know that how the ad texts are catching the attention of the traffic to lead into clicks and finally conversions? Answering all such complicated questions, SEMrush gives a very detailed data about organic and advertising keywords through various SEO metrics charts. And it makes you realize who your competitors are and who can be the potential ad buyers.
Monitoring in terms of Analytics-Compete
Compete is a web analytic company. True to its name, Compete is the only online competitive intelligence service that combines site and search analytics in one site. However, the limiting point is that it tracks only US traffic. It pulls out the data from diverse sources to give insights about audience behavior on the basis of different engagement metrics. The estimates provided are reliable as it uses a sample size of 2,000,000 US internet users.
Monitoring in terms of backlinks– Yahoo! Site Explorer
Before merging with Bing Webmaster tools, it was very useful to get information, in terms of back links, on websites indexed in Yahoo. For any website, Yahoo! Site Explorer offered detailed backlink reports. However, post merging with Bing, it now gives full back link reports to only those sites owned by the webmaster. Nevertheless, it helps in understanding the backlinks pointing to a given page of your website.